Archive Bridal

Retail

Project Overview

After the completion of Archive Bridal’s e-commerce development, they decided to continue improving their site’s performance through SEO. Our Goal for the first phase of Archive Bridal’s SEO campaign was to increase their organic traffic and boost their conversions.

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Archive Bridal

The Goal

After the completion of Archive Bridal’s e-commerce development, they decided to continue improving their site’s performance through SEO. Our Goal for the first phase of Archive Bridal’s SEO campaign was to increase their organic traffic and boost their conversions.

The Solution and Process

Our first step was to set up analytics to monitor the site’s progress over the course of our campaign. Next we prioritized technical SEO and a local content strategy, while continuing to improve the user’s experience with ongoing site maintenance. Thanks to our optimization efforts we were confident in the success of the campaign.

The Results

Archive Bridal’s SEO campaign has been a success. Since the start of the campaign we have seen a 44% increase in Organic Traffic, as well as a 17% increase in Booked Appointments, with continued growth to come!

44% increase in Organic Traffic

17% increase of Booked Appointments

9% increase in User Engagement

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D+R has done a great job of helping our firm create and maintain our website.  They offer a level of personal and immediate customer service that's been incredibly helpful for a smaller firm such as ours.
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Marketing Director | Stevens Cresto Engineering
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